Renewal income is the lifeblood of most associations, chambers of commerce and nonprofit groups. A great renewal letter can convert members who may be unsure if they want to remain. Follow these best practices in your membership renewal email to maximize retention. Jump to the Sample Renewal Letter. The Basics Write a great subject line . . . read more
Perhaps you’ve been on the hunt for a while — looking for membership management software that meets every need your group requires. Or maybe you are seeking membership software that allows you to neatly follow a business process that your old, dying software accommodates. If you haven’t found a membership database that meets your criteria, . . . read more
Event planners are a special type of person — they deal with an almost infinite number of variables that can wreak havoc. The decisions they make can impact hundreds — if not thousands — of people, the financial health of an organization as well as the livelihoods of vendors involved with their event. If you’ve . . . read more
Putting together an email newsletter can feel like a big production. First there’s brainstorming the list of topics; then there’s gathering research, writing and then actually laying out the enewsletter in your email service provider. And don’t forget the proofing, rounds of revisions and testing to be sure the email looks good across many email . . . read more
Determining how to raise prices can be difficult; it’s a charged subject. You don’t want to lose potential members or encourage current members to not renew by charging too much. But you don’t want to lose an opportunity to be more profitable either. We’ve compiled some considerations to help you successfully raise your dues. Why . . . read more
How you welcome a new member to your organization, chamber, association or club creates an important first impression. Crafting a well-written welcome email can engage new members, bringing them into the fold of your organization. This letter is one of the simplest ways to help your bottom line; it ensures that they’ll find value in . . . read more
As your membership software platform, we process your member’s data according to your instructions, where your instructions include the actions you take (for example, when you click “Email” to email your members), as well as the various settings you’ve selected in the software. In legal terms, we function as your Data Processor, and you are . . . read more
SSL (Secure Sockets Layer) is a way for your website visitors to communicate securely with your website server. SSL does 2 very important things: SSL encrypts the data sent between your website server and your website visitor. This is critical for such information as credit card numbers, passwords, and private user information. For example, if . . . read more
