Renewal income is the lifeblood of most associations, chambers of commerce and nonprofit groups. A great renewal letter can convert members who may be unsure if they want to remain. Follow these best practices in your membership renewal email to maximize retention. Jump to the Sample Renewal Letter. The Basics Write a great subject line . . . read more
Perhaps you’ve been on the hunt for a while — looking for membership management software that meets every need your group requires. Or maybe you are seeking membership software that allows you to neatly follow a business process that your old, dying software accommodates. If you haven’t found a membership database that meets your criteria, . . . read more
Event planners are a special type of person — they deal with an almost infinite number of variables that can wreak havoc. The decisions they make can impact hundreds — if not thousands — of people, the financial health of an organization as well as the livelihoods of vendors involved with their event. If you’ve . . . read more
You can now set a due date for invoices. When a due date is specified, you will have the option to specify an early payment discount and/or late payment penalty when members make a payment a certain number of days before or after the due date. When an early payment discount or late payment penalty . . . read more
Customers in the UK with Paypal Website Payments Pro would have recently received an email from Paypal regarding the new Strong Customer Authentication (SCA) requirement in the EU Second Payments Service Directive (PSD2). For more information on Paypal PSD2/SCA: https://www.paypal.com/uk/webapps/mpp/PSD2 MembershipWorks now integrates with CardinalCommerce® (the Paypal partner for SCA) to provide 3-D Secure (3DS) . . . read more
Putting together an email newsletter can feel like a big production. First there’s brainstorming the list of topics; then there’s gathering research, writing and then actually laying out the enewsletter in your email service provider. And don’t forget the proofing, rounds of revisions and testing to be sure the email looks good across many email . . . read more
Most web users are familiar with PayPal; it has been around since 2000 and has hundreds of millions of users. In addition to traditional PayPal payments, PayPal also offers PayPal Pro, a service that allows organizations to process credit card transactions directly. Stripe is a newer payment processor that was founded to help organizations easily . . . read more
New improvements to our location/geo search feature provide more relevant search results for your website visitors on your member directory page: Region Biasing When entering a location results will be “biased” towards the country of your organization’s address. For example, if your organization is based in the UK, a search for “brighton” it will return . . . read more
Previously a member would need to login as the primary account user in order to make payments for their invoices. Now with a direct payment URL, anyone can make a payment for an outstanding invoice on an account without logging in. This allows your members more flexibility in making payment arrangements, reducing obstacles in getting . . . read more
Determining how to raise prices can be difficult; it’s a charged subject. You don’t want to lose potential members or encourage current members to not renew by charging too much. But you don’t want to lose an opportunity to be more profitable either. We’ve compiled some considerations to help you successfully raise your dues. Why . . . read more
