Page Speed is an often neglected measurement for organizations, yet research have shown that it can have a dramatic impact on retaining, engaging and ultimately converting your website visitors:
- When Edmunds reduced load times from 9 seconds to 1.4 seconds, ad revenue increased 3 percent and page views per session increased 17 percent
- When Shopzilla dropped latency from 7 seconds to 2 seconds, revenue went up 7-12 percent and page views jumped 25 percent.
- Amazon found that every 100ms decrease in load time increased revenue by 1%.
- Google now factors PageSpeed into website rankings.
- WebPerformance.com found that decreasing their page load times by 250ms, visitor retention increased by about 20%.
Sources:
- Think With Google – The Google Gospel of Speed
- Search Engine Land – Its Official: Google Now Counts Site Speed As a Ranking Factor
- Fast Company – How One Second Could Cost Amazon $1.6 Billion in Sales
- Web Performance – Measuring Pagespeed and Customer Engagement
Page speed could have a greater impact on your organization’s bottom line than certain web design or wording choices. Our WordPress membership themes are optimized for page speed, and are the only WordPress themes that can achieve perfect Page Speed scores without the use of caching or CDNs:
Google PageSpeed Insights
100/100 on Desktop
100/100 on Mobile Speed
100/100 on Mobile User Experience
Pingdom Website Speed Test
Perf grade 100/100
GTMetrix
Page Speed Grade: A (98%)
YSlow Grade: A (97%)
Note that installation of third-party plugins, using non-optimized images, number of images, improper content layout, and web traffic/load on the server can impact this score.
