For membership organizations, your welcome strategy will be a new member’s first experience with the group. If you do a good job, your members will feel like they’ve made the right decision. And if you really nail it? Your members might be impressed enough to become active members and maybe even volunteer. But what makes . . . read more
In a survey conducted by Edge Research on member engagement, 16 percent of respondents said they ended their memberships because they simply forgot to renew. This is a significant loss for any organization, so strategies should always be put in place to combat this phenomenon. Have you noticed a dip in your membership numbers lately? . . . read more
Putting together an email newsletter can feel like a big production. First there’s brainstorming the list of topics; then there’s gathering research, writing and then actually laying out the enewsletter in your email service provider. And don’t forget the proofing, rounds of revisions and testing to be sure the email looks good across many email . . . read more
