Membership sites are a great way to monetize your content, promote offerings to a loyal community and increase your revenue. There are also many challenges to handling memberships, the biggest of which is retaining members. Members are the lifeblood of your business, so you obviously want to keep them on for as long as possible. . . . read more
In a survey conducted by Edge Research on member engagement, 16 percent of respondents said they ended their memberships because they simply forgot to renew. This is a significant loss for any organization, so strategies should always be put in place to combat this phenomenon. Have you noticed a dip in your membership numbers lately? . . . read more
When members are asked to invest their time and money into a club or other type of membership group, you need to make them feel recognized for their efforts – even in the smallest of ways! One small but effective way to do this is to make a distinction between different membership levels and name . . . read more
Spreadsheets are a powerful tool, but even the most advanced membership spreadsheet can not compete with membership software. Some clubs and nonprofits limp along for years with member spreadsheets, thinking that they are saving money. But all it takes is one membership chair’s inattention to financially cripple an organization. How can a membership platform can . . . read more
How you welcome a new member to your organization, chamber, association or club creates an important first impression. Crafting a well-written welcome email can engage new members, bringing them into the fold of your organization. This letter is one of the simplest ways to help your bottom line; it ensures that they’ll find value in . . . read more
