In a survey conducted by Edge Research on member engagement, 16 percent of respondents said they ended their memberships because they simply forgot to renew. This is a significant loss for any organization, so strategies should always be put in place to combat this phenomenon. Have you noticed a dip in your membership numbers lately? . . . read more
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Renewal income is the lifeblood of most associations, chambers of commerce and nonprofit groups. A great membership renewal letter can convert members who may be unsure if they want to remain. Follow these best practices in your renewal email to maximize retention. Jump to the Membership Renewal Letter Sample. The Basics Write a great subject . . . read more