For membership organizations, your welcome strategy will be a new member’s first experience with the group. If you do a good job, your members will feel like they’ve made the right decision. And if you really nail it? Your members might be impressed enough to become active members and maybe even volunteer. But what makes . . . read more
With many organizations moving to holding online events, webinars and virtual meetings due to Covid-19, it’s a good idea to implement new promotional strategies. Here are five proven ways to boost attendance through promotion. Send messages via an email marketing platform Make posts on social media platforms Enlist a committee Create a social media event . . . read more
In a survey conducted by Edge Research on member engagement, 16 percent of respondents said they ended their memberships because they simply forgot to renew. This is a significant loss for any organization, so strategies should always be put in place to combat this phenomenon. Have you noticed a dip in your membership numbers lately? . . . read more
A 2018 study by Cone/Porter Novelli found that 77 percent of Americans have a stronger emotional connection to ‘purpose-driven companies.’ These are companies that stand for something beyond sales and profit. Purpose driven companies have become much more popular over the past decade, and more corporations are looking to support nonprofit organizations as a way . . . read more
