One of the best ways to boost your membership is to give your current members benefits they are excited to talk about. According to Nielsen, Word of Mouth is still the most trusted resource. Here are two benefits that will get your members talking!
A Dynamic Website to Highlight Your Members
Give your members a place online to participate with your organization. One way to do this is by providing a directory with in-depth profiles. This will allow them to share pictures, full descriptions and their social media engagement so other members can get to know them. Giving your members control of their profile will create a stronger tie to your organization.
For membership organizations that have a lot of business members, a vibrant deals page is a great way to provide the opportunity for your members to increase their exposure through your organization and attract more business. Recommendations offer another way for members to gain benefits from your organization online.
Highlight members who participate by sharing their deals, recommendations and profiles in your newsletter and through social media. Members who have been reluctant to participate online will see the positive exposure other members are receiving and be encouraged to participate.
Events Tailored to Your Members’ Needs
As important as technology and an online presence is, you need to balance it with events to benefit your members. Build your event schedule around what is best for your members.
Timing is not everything but it is very important. You may need to try out different times of the day or days of the week to see what will work best for the majority of your members. The same goes for location. What is most convenient for you may not be the place that members find easy to visit.
Don’t hold an event just for the sake of having an event. Make sure you have a clear purpose for your events. Whether it’s networking, education, fundraising or just fun, clearly communicating the goal of each event is important so your members understand the expected benefit of attending the event.
After the event, write an event recap and share pictures from the event through your newsletter and website. This will give members who were interested in the event, an idea of what to expect and encourage them to participate in future events.